Tuesday 28 February 2012

Sport at Heart

Watch and discuss:

What kind of video is it?
What's the intended message?
How is the message expressed?
What's your favourite sequence?


13 comments:

Carmen Torres said...

I think this video is an add because it is trying to make the people go to London because of the Olympic Games celebrated this summer there.
In the video you can see a woman running all through London and everyone who sees her practises a sport with anything they have in their hands. Some messages with the reasons why you should visit the city are shown at the same time.
My favourite sequence is when the man sitting in a wheel-chair is playing basketball and dunks the ball. It transmits me a feeling of freedom, of power. There are no limits in our dreams.

Carmela said...

It is a video that try to show you the important of sport. You can see that there are very differents types of sport. Each person have to find the right sport for it.
All the message are expresed with pictures and music.
Each sport are related with a work.
My favourite sequence it's when mens play with a tin trying to simulate the hockey.

angel said...

1/2): I think that it's a "spot"(advert) because in this video uses many images and it transmits a specific message: report about the London 2012 Olympics.

3):it's expressed by means of images and short sentences in which we can see some people (I think that they are from England) very famous as David Beckham and normal people.

4):For me the best sequency was when street cleaners use dustbins and brooms for play hockey because I think that it's very funny and amazing.

josema said...

> What kind of video is it? Well, it's true we don't know what kind of video it is since we see the last part. Now, it's clearly an advertisement of the London 2012 Olympic Games. It's not about the event, but about London's candidacy for being Olympic City in 2012.

> What's the intended message? In a first view we could think this ad. try to convince us to take part in the Olympic Games (watching them on TV, going to London or even, more explicitly, spending money in the city if we go because of that event). But, it is really an advertisement addressed to he International Olympic Committee, when London stood for Candidate City for the 2012 Olympic Games. (Finally it was chosen and this year, there, the Olympic Games are going to be hold).

> How is the message expressed? The video try to transmit its message using the pretext that Sport give us a better health and it could make us feel better too. That's why the advertiser (in this case London City) use the "Sport at Heart", taking into account that "heart" is a polysemous word: heart, the organ of our body, and heart, assimilated as the box of our feelings.
Also, I have to say, that the music and the images, both related to sport, a good health and a happy mood, that we can find in this advertisement are necessary, because they emphasize the message and transmit it in a "funnier" way.
Finally, it's worth highlighting that the advertiser give us information about how London is preparing the event (with the little sentences that are appearing during all the video), talking about the resources London is going to offer to its visitors, such as, the installations, the security and so on. That part of the video is the most important, because London had to convince the Olympic Games committee to choose it as the next Olympic City, and that's why, it is going to be this year.

> What's your favourite sequence? I like the whole advertisement so much, but my favourite sequence is the scene in which some flight attendants are crossing a street (of course, through the zebra crossing). They walk in a very funny way and the motorist who is waiting for them to pass stare them with also a so funny look. It really make me smile, I love it.

Ana said...

It is a Tv commercial advertising the London Olympic games.
The message transmits that all people have the sport into the heart, in ourselves and we can to take part in the Olympic games with hope and effort despite our condictions.
The message show a woman running across the city and all who see she, want to practice the sport as she, and so, all people do sport in the city.
The sequence that I like is the handicapped person playing basketball, he was scoring the ball in the basquet, despite their condictions.
Anything is possible for anyone who really wants to do something

Rocio :) said...

I think It’s the video that London presented in its candidature for the Olympic games of 2012, the message is that London is the best city to celebrate the Olympic games of 2012.
The message is expressed with a lot of people of all ages, of different counties and anyone have done a different activities.
My favourite sequence is the last, when the men have his face with a lot of muddy.

angel said...

Questions 1 & 2: I think that it's a spot(video). In this video it uses many images and it transmits a specific message: report about London 2012 Olympics.

Question 3: It's expressed by means of words and short sentences in which you can see some people(I think that they are from England) very famous as David Beckham and normal people.

Question 4: For me the best sequency was when streets cleaners use dustbins and brooms for playing hockey because I think that it's very funny and amazing.

Mª Jesús said...

1. It is a video that give us information about the Olympic Games in London.
2. To encourage to do sport and that London is the best city to do the Olympic Games.
3. The message is expressed by a lot of people doing dirent activities.
4. I like very much all the video, is so good. I like how the girl encourages all the people when she run next to them.

Victoria García said...

1. What kind of video is it?
It's a TV spot about this year's Olympic Games in London.

2. What's the intended message?
It tries to show us how great are going to be the Olympics, how wonderful is its celebration in London. In addition, it has an educative part: everyone can make sports, without taking in account how they could be, (black skinned, white skinned, old, young, man, woman, handicapped people, non-handicapped people...)

3. How is the message expressed?
Well, at first you don't now what it's about, but in the whole video they have tried to show us the city, London, that is what they are really interested in. So, it's expressed by showing us London City.
For example, they have showed us very important parts of the city, like the Big Ben, the Parliament, Shakespeare's Theatre, London Eye, its beautiful parks, its finest hotels, the Thames...
Also some cultural facts like their literature (by Shakespeare Theatre), their sport (by David Beckam), their typical pubs, their tourism (by London A-Z Guide), their famous and typical cabs...

4. What's your favourite sequence?
I think I cannot choose one. I really like it all, because it expresses exactly what London City is and I love London, so, I can't say one thing is better that another. In the other side, I have to mention that I think that the épée fight, pretending fencing is quite original, and if I make a reference of the general idea of the spot, it's very well done.

belen rodriguez said...

I didn't know what kind of video it is since I have seen the last part.It's and ad of the London 2012 Olympics Game.This summer London will host the Olympic Games.
It's tries to convince people go to London and spend it their time and money.
In the video a woman running through the most important parts of London.When workers see her,they with their tools of work do some sport.It tries to foment the sport.
I like it so much the advertisiment but my favourite sequence is when the disabled young man is playing basketball and he scores.The overcoming of the disabled is something that must be assessed together.

Esteban said...

Well, now I know it's an advertisement because I watched the video until the end (if you don't do so, you can't know what kind of video is it). And I think this ad is trying to convince us to take part in the Olympic Games that are going to be celebrated this year in London (going to London to see them, watching them on TV, or even spending money in the city if we go there because of the event). And this video in particular has one main message that we receive while we are watching some other less important messages shown on the video (those messages say why you should visit the city).
My favourite sequence is the same one as Jose Manuel's, the one that shows some flight assistants crossing the street and the motorist letting them to pass before him. That scene just made me laugh for a moment.

belen rodriguez said...

I didn't know what kind of video it was until I saw the last part.It's an ad of the London 2012 Olympic Games.This summer London will host the Olympic Games.
It tries to convince people to go to London abd spend their time and money there.
In the video a woman is running through the most important areas of London.When workers see her,they do some sport with their working tools.It tries to promote sport.
I like the advertisement so much but my favourite sequence is when the disabled young man is playing basketball and he scores.

José Ramón said...

It's an advertisement about the Olimpic Games that will take place in London soon. Specifically it's a campaign promoting different reasons to get to London.
In the video you see also a woman who runs through London. Whoever she meets starts practising sports whenever they are.
The message is a trial to highlight the importance of London, and also to convince us to go there. In order to do so, very important places and monuments in London are shown in the video.
My favourite sequence is the one that shows a man in a wheel-chair making a basket. For me, that sequence is an example of overcoming. I smiled while watching it, because I saw that I could dream anything.